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There are tremendous advantages to be gained from linking Top Producer 7i's automated campaigns to your Web site(s) content:
- Based on NAR surveys, demonstrating knowledge is the number one agent selection criteria.
- Based on NAR surveys, demonstrating skill is the number two agent selection criteria.
- Based on NAR surveys, demonstrating performance is the number three agent selection criteria.
- (skillfully automated campaigns that continuously bring people back to an agent's Web content demonstrate all three: i.e. knowledge, skill and performance)
- Automated campaigns do far more marketing with far less effort
- Automated campaigns are comprehensive
- Automated campaigns are targeted
- Automated campaigns are consistent
- Automated campaigns reduce printing, postage and labor costs
To learn more see our "Optimize Your Marketing" presentation.
There are tremendous advantages to be gained from implementing and integrating the four key online transaction systems:
- Top Producer 7i manages contact and property information
- ZipForm/WINForms automatically receives contact and property information from Top Producer 7i, then merges that information into transaction documents
- DocuSign receives merged documents automatically from ZipForm/WINForms and distributes them to gather and consolidate electronic signatures onto original documents.
- Relay is an online transaction management system that takes document uploads from any source (e.g. fax, scans, ZipForm/WINForms, photos, word processors, PDF files, email attachments, etc.) It also contains detailed checklists for monitoring and controlling transaction processes
The benefits of implementing these systems are:
- The ability to transact business from any Internet computer at any time. This means more flexibility for you and your assistants.
- Less document coordination hassles.
- Faster document turnaround times.
- More peace of mind.
- Less risk of errors and ommissions.
- More complete documentation of all activities.
To learn more see our "Optimize Your Transactions" presentation.
Real estate is a very complex business; both on the marketing and transactions sides.
These real estate systems are expert systems. They are designed to run multimillion dollar businesses (not just in sales volumes, but in commissions).
There is a huge difference between simply having a system and implementing a system; just like there's a huge difference between having a car in your garage and being able to drive it to a chosen destination.
Much like with cars; systems have "under-the-hood" activities and "driving" activities. "Under-the-hood" has to do with setups and configurations; similar to assembling and tuning a car. "Driving" has to do with day-to-day operations. "Driving" involves learning, not only how to make the software do its thing, but learning how to integrate the systems into a smooth and effective workflow.
Our full-service consulting is the quickest and easiest way to implement real estate systems because we do all the "under-the-hood" stuff for you; then show you how to "drive". Our consulting services are really, really good; but unfortunately they are not cheap.
Our new self-serve membership program, called the "Real Estate Systems Forum", is surprisingly economical, yet offers amazingly helpful support to "do-it-yourself" minded agents and assistants. Click here to learn more about our Learning Community.
If you would like to explore our full-service consulting services further, we can do a complimentary Systems Assessment with you. These are some of the issues we would discuss:
Click here to schedule your complimentary Virtual Real Estate Systems Assessment,
or call Ray Cobel at 805-494-9647.
Copyright 2007, By Cobel Target Marketing
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